Advertising roll-ups – what types are worth knowing before buying?

Setting up a booth at a travel trade fair can leave you breathless. But hey – you’re not alone! At adsystem, we know trade fairs are the perfect moment to turn your brand into a magnet for travelers and dreamers. And more importantly – we know how to make it happen. Here are five ideas that will heat up your booth faster than a cocktail under a palm tree!

Want to showcase your offer in an eye-catching way? Set up LED lightboxes as a mini gallery and invite visitors on a journey – no suitcase required. High-quality images of top travel destinations, paired with short descriptions and illuminated frames, will grab attention faster than any flyer or brochure.

Thanks to LED diodes, the lightboxes shine like a lighthouse amid a sea of other stands. Each backlit image becomes an invitation to a new adventure. Beaches, mountains, city breaks – in just a few steps, visitors are immersed in a holiday mood. It’s an experience that sparks their wanderlust and makes them want more.

Light, images, and emotion work together to create an effect that’s hard to resist. And that’s the goal at trade fairs – to grab attention before visitors turn down the next aisle.

Want to keep visitors around longer? Give them a challenge they can’t resist. Display a travel quiz on an infokiosk screen – a few engaging questions about exotic locations, local customs, or global cuisine. Make them fun and competitive so people are eager to test their travel knowledge.

The result? Instant reactions – pride or (controlled) embarrassment guaranteed. Offer small prizes for top scorers – branded gadgets or discount vouchers for your services.

These quizzes will create a natural queue at your booth without sales pitches. It’s a smart way to attract visitors, get them involved, and open the door to a conversation about their dream getaway.

Another suggestion is the rollup adStand L – a slightly wider banner wall that goes beyond the standard roll-up format. It can successfully serve as an effective background for presentations or a company stand. It is ideal for receptions, offices, industry events, and wherever you want a strong and professional brand exposure. What distinguishes this model? Impressive width – up to 150 cm with a height of 204 cm, which provides a large surface for graphics and maximum visual effect.

The last of the classics is the Teardrop Roll-up – named after the shape of its chrome side elements. It is very aesthetic and easy to use – a more distinctive form of roll-up. Thanks to good print quality and solid construction, it is perfect as an advertisement in shops, boutiques or service points.

Although classic roll-ups are very practical, sometimes it's worth going a step further. Modern exhibition systems offer something more – a more elegant look, the possibility of changing prints, and sometimes even backlighting.

One such solution is the textile banner adWall Presto Light. It's a textile wall that looks more modern than a traditional roll-up.

It can be set up in an office, at trade fairs, or even in a shop. Its great advantage is that the print is on fabric that can be washed – which is very useful for frequent use. Assembly is also simple – everything is based on aluminum tubes with snap fasteners.

If your booth doesn’t have a selfie spot – you’re doing it wrong. A textile display wall featuring a paradise destination, paired with a few props, is a recipe for attention.

Set up sunglasses, straw hats, or mini suitcases around the backdrop. Encourage visitors to take photos and share them on social media. Maybe even run a contest for the best pic? Bonus: more reach and free promotion for your brand.

The most advanced proposition is the LED advertising light box adFrame Slim. This is a freestanding advertising light box with LED backlighting. The graphic is printed on a material suitable for backlighting, which makes the whole thing look extremely impressive – especially in a dimly lit environment. You can order a single-sided or double-sided print, and after the campaign, you only need to replace the fabric – not the entire structure. This is a very convenient and ecological solution.

Time for something twisted – literally!

Meet the double-sided advertising stand adWall Vario S – our most crazy advertising stand. Thanks to its twisted, dynamic form, it's impossible to pass by it indifferently. It's the perfect way to distinguish your brand and create a "wow" effect, even in the most crowded space.

Although it looks a bit wild, the design is really well thought out – a light, aluminum frame ensures stability, and the whole thing can be quickly folded and packed into a handy bag. What's more, you can change the graphic as often as you want – the printed material is durable, color-saturated, and can even be machine washed.

adWall Vario S feels great in receptions, corridors, or shops. It works wherever you want to show something original, and at the same time not take up too much space.

After hours of walking through exhibition halls, all anyone wants is to sit down and rest – preferably in a beach chair. Under a palm tree… or at least next to a glowing LED display.

Set up a chill zone with beanbags and branded deckchairs. Add some cold water, catalogs, and relaxed conversations about holiday deals. Your relaxation area won’t just draw in tired visitors. It will also create an emotional connection: “If it feels this good here, I want to plan my vacation with them.”