The year 2026 promises to be a time of true transformation for the exhibition industry – not only in terms of technology but also in the approach to booth design. Where static booths with simple graphics and classic roll-ups once dominated, there is now an increasing presence of solutions that immerse visitors in interactive experiences that truly stick in their memory. The question is, how can you stand out among the other lights?

Outdoor advertising faces a demanding challenge—it must perform effectively in changing weather conditions throughout the entire year. High summer temperatures, winter frost, moisture, snowfall, and strong winds all have a direct impact on the durability and appearance of advertising media. In practice, this means using solutions designed specifically for year-round outdoor use. Flags, winders, and exhibition systems should maintain full functionality and visual appeal regardless of changing weather conditions.

Trade fair and event halls are, for many brands, spaces for regular meetings with customers. This is where they present their offer, talk, and build relationships. In this context, a stand does not have to be just a structure prepared for a single event. It can take on the role of a brand showroom – a cohesive, well-crafted space designed to work over a longer period of time.

A promotional counter is often treated as an add-on to the booth. Something that “has to be there” because brochures need a place. Meanwhile, it’s right at the counter that the first, most natural contact with the brand happens. If it doesn’t do its job, it’s hard to expect a longer conversation. What makes a counter genuinely support interaction with visitors? See how to choose a counter for your booth so it works together with the rest of the display.

Winter city events have their own specific challenges – low temperatures, moisture, slippery surfaces, and strong winds can significantly affect work comfort and team safety. The tent becomes the central point of the promotional zone, so it must be stable, durable, and highly visible. The structure protects materials, equipment, and staff, while proper exposure helps the brand stand out in the crowded space of a market or city festival.

What draws attention in a space full of stimuli? Content that invites interaction. Visitors want to act, tap and discover what’s inside. Interaction gives them a sense of control and helps the brand build relationships. It’s a form of direct contact worth using at trade shows and events. It helps focus attention and extends the time spent at your booth. But how do you achieve that? Explore the refreshed version of our infokiosk and see how interaction can bring a trade show space to life.

Winter isn’t for the faint-hearted — especially when it comes to outdoor events, where snow and wind can test even the best ideas. But don’t worry — with the right outdoor systems, your booth can become a safe, dry, and eye-catching base. Here are five rules that will make sure no weather ruins your plans.

The autumn–winter season is a challenge for any form of outdoor advertising. Wind, rain, and shorter days can easily make your message disappear from sight. But an advertising flag? With the right structure and material, it’s more than ready for the job. Don’t let bad weather overshadow your brand – learn how to use advertising flags effectively even in difficult weather conditions.

This event was a mix of sport, music, and mountain adventure. The Snowee team – enthusiasts of tourism and winter sports – have been organizing trips that combine activity with fun for years. Last year, they raised the bar high: over 3,000 meters above sea level, right in the heart of the French Alps. While preparing for the event, we knew one thing – it wouldn’t be easy. Mountains, unpredictable weather, and plenty of adrenaline mean everything has to work flawlessly. From the very beginning, together with Snowee, we set ourselves one goal – to be ready for any weather.

Before we even start thinking about booth visualization, it’s worth clearly defining the goal. Are we going to showcase a product or an entire series? Focus on building brand awareness? Or maybe prioritize meetings with clients? Sometimes all three goals come together – in that case, it’s important to set priorities. They will determine how we divide the space into zones, what will be in the spotlight, and what will serve as the background.

Every film needs the right setting. This time, we created that setting ourselves – not on screen, but in the cinema space itself. From trade shows we moved into film halls, where our systems built a truly festival-like atmosphere. Curious? See how offline advertising stands out even against the big screen.