Ultrace 2025 – a collab like no other

Big emotions. Beautiful machines. People with passion. And right in the middle of it all? Us – creating the space that ties it together.

adsystem at Ultrace 2025!

There was no way we were going to miss it – this event is everything we love: aesthetics, perfectly crafted details, and real-life, heart-pounding experiences. Ultrace isn’t just a show – it’s a celebration of automotive culture and design, setting a whole new standard for car events worldwide.

Around 1,000 meticulously selected cars from across Europe will roll into the Wrocław stadium – hand-picked from thousands of entries. No random builds here – each car is a story of passion, precision, and obsessive attention to detail. This is where you get up close with automotive gems, witness jaw-dropping drift shows, and soak in the one-of-a-kind Ultrace vibe.

This is where the real shapers of car culture come together. With over 50,000 visitors, Ultrace draws people who see automotive design as a cultural language – a form of self-expression and shared identity.

That’s why we took this project as a mission!

We wanted to contribute something that matches the energy – a space that’s just as polished, bold, and WOW-inducing as the cars on display.

At Ultrace 2025, we’re building something truly special – a custom VIP zone that’s not only functional and modern, but also eye-catching and unlike anything else out there. This isn’t “just another branded tent” – this is an experience. A space where design takes the lead and every detail clicks into place.

Our mFrame exhibition systems are the perfect tool for it – they let us play with lightweight structures, backlit elements, and bold layouts that evolve with the vibe of the event. It’s a setup that transforms – looks different in daylight, at night, or when we throw in interactive elements. It’s a system for those who don’t settle – for those who want a living, breathing scenography that amplifies their message.

And we’re not stopping there. We’re bringing in extras designed to elevate the experience – spaces that play with light, shape, and atmosphere, while keeping things turbo comfy and stylish. It's going to catch every car fan’s eye – a chill zone for people who want more than just a place to sit. A space that brings a real offline WOW effect and proves live branding can hit just as hard as a V8 engine at full throttle.

Like the minds behind Club de Ultrace, we believe the best ideas come from full creative freedom. That’s when you get to fine-tune every element and create something that sticks. For us, creative freedom isn’t a bonus – it’s where we start. That’s how we approach building spaces that leave an impression.

So Ultrace isn’t just a prestigious event to us – it’s exactly the kind of place where a brand like ours belongs. Among people who appreciate quality, style, and real craftsmanship.

That’s who we’re building our custom VIP zone for – and we’re going all in. A space that shows how offline branding can be as fine-tuned as a fully modded show car. No clichés, no shortcuts. Just raw character.

Ultrace is a community. And we’re showing up to be part of it – not just with systems and setups, but with a full-on sensory experience that sticks with you.

More details coming soon. For now, we’ll say this:

See you on June 28–29 at the stadium in Wrocław. It’s going to be wild.

This is not an event you talk about – it’s one you have to see. Head over to ultraceofficial.com and grab your tickets.