Adsystem for Biedronka – in search of young talents

FESPA 2026 in Barcelona was, for us at adsystem, much more than just another trade fair appearance. As an official partner of the event, we could not only present our solutions, but also show how a well-thought-out and consistent spatial concept affects brand visibility, supports sales conversations and helps build relationships in a demanding international environment.

This event was a mix of sport, music, and mountain adventure. The Snowee team – enthusiasts of tourism and winter sports – have been organizing trips that combine activity with fun for years. Last year, they raised the bar high: over 3,000 meters above sea level, right in the heart of the French Alps. While preparing for the event, we knew one thing – it wouldn’t be easy. Mountains, unpredictable weather, and plenty of adrenaline mean everything has to work flawlessly. From the very beginning, together with Snowee, we set ourselves one goal – to be ready for any weather.

Every film needs the right setting. This time, we created that setting ourselves – not on screen, but in the cinema space itself. From trade shows we moved into film halls, where our systems built a truly festival-like atmosphere. Curious? See how offline advertising stands out even against the big screen.

Ultrace 2025 was approaching fast, and at adsystem we knew this would be an event that would set new standards for our work. It’s a celebration of passion, speed, drifting, and tuning, attracting thousands of fans and professionals from all over Europe. And we had the honour of being there as a supporting partner of the festival.

Do you think exhibition systems are only for trade shows? Nothing could be further from the truth. This time, we tested it ourselves. At Bułka z masłem – a charming local restaurant that happened to be hosting the Festival of French Flavors – we carried out our latest image campaign. Want to see what creative offline branding can look like? Explore our solutions.