FREE DELIVERY ON ALL PRODUCTS ACROSS EUROPE* (INCLUDING CH, UK & NO)

*does not apply to exhibition stand orders

adWall Vario Straight Light

Product ID:

17680

Add accessories

Fastest order fulfillment time

Convenient payments for verified Partners

Dedicated Customer Care Service

+48 672 672 000

Do you have questions? Our expert will help you choose.

See live

Printing guidelines

Main product features

Tool-free assembly

Zipper

Free-standing

Ø34 mm

Reusable structure

Double-sided print

Washable print

Double-sided textile advertising wall adWall Vario Straight Light 400 × 230 cm

adWall Vario Straight Light 400 × 230 cm is a wide, freestanding textile advertising wall with graphics on both sides. Its four-metre-wide structure creates a large advertising surface visible from two directions, making it suitable for open trade show booths, conferences and large events.

Both sides can display the same brand identity or completely different messages. The aluminium frame made from Ø34 mm profiles can be assembled without tools, while the textile print can be washed and replaced for future campaigns.

What makes the adWall Vario Straight Light 400 × 230 cm stand out?

4 metres of advertising space: The wide format creates an eye-catching display that can be seen across a large event or exhibition area.
Double-sided print: Two large graphic surfaces allow you to communicate with audiences approaching the display from either side.
Freestanding design: The wall can function as an independent element of a trade show booth or help divide a larger exhibition space into separate zones.
Reusable structure: The aluminium frame can be used at multiple events, with only the graphic replaced when required.

Panoramic display visible from two directions

Combining a 400 cm width with double-sided graphics provides a substantial area for brand presentation. The wall can be positioned in an open part of an exhibition booth, keeping the graphics visible to visitors moving on both sides of the display.

It can also be used to divide larger spaces into functional zones. One side can promote products, while the other presents the brand, partners or a separate campaign visual.

Two large graphics in one advertising wall

The double-sided configuration offers greater design flexibility than a single-sided display. Both surfaces can feature the same artwork or two completely independent designs.

This allows one structure to serve two communication purposes at the same time without requiring an additional advertising system.

Lightweight Ø34 mm aluminium frame

The frame is made from 34 mm diameter aluminium profiles. Individual components connect using snap fittings, so no additional tools are required for assembly.

Despite its four-metre width, the complete product weighs 13 kg including packaging. After the event, the frame can be broken down into smaller components for transport.

AdWall Vario Presto Light 90 zdjecie detalu, zblizenie na stope podporowa

Zippered textile print

The textile graphic is pulled over the assembled frame and secured with a zipper. Proper fabric tension creates a smooth graphic surface on both sides of the structure.

The print can be washed at 30°C, helping to keep the graphics in good condition during repeated use. When the campaign changes, a new print can be fitted to the existing frame.

Soft bag for transport and storage

This configuration of the adWall Vario Straight Light includes a soft transport bag without wheels. After disassembly, the aluminium frame components can be packed into the bag and stored until the next event.

The collapsible system combines a large advertising surface with convenient transport between trade shows, conferences and promotional events.

Recommended complementary products