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adWall Vario Straight Light

Product ID:

12613

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Printing guidelines

Main product features

Tool-free assembly

Zipper

Free-standing

Ø34 mm

Reusable structure

Double-sided print

Washable print

Double-sided 300 × 230 cm fabric display wall for open spaces

adWall Vario Straight Light 300 × 230 cm in the double-sided version is a freestanding fabric display wall that uses both sides to showcase your brand. Its large format and graphics visible from two directions make it suitable for spacious exhibition stands, conferences and open promotional areas.

The structure is based on lightweight Ø34 mm aluminium tubes and can be assembled without tools. This configuration also includes a wheeled transport bag.

Why choose the double-sided adWall Vario Straight Light?

Visibility from both sides: Double-sided printing allows the display wall to communicate with visitors approaching from different directions.
Large display format: The 300 cm width provides an extensive graphic area for brand identity, product visuals or campaign artwork.
Portable system: The frame can be disassembled into smaller components and transported in the included wheeled bag.
Tool-free assembly: Aluminium tubes with snap connections allow the structure to be set up without additional tools.

Double-sided advertising wall for central stand areas

Unlike displays intended mainly for positioning against a wall, this double-sided advertising wall can function as a standalone part of an exhibition layout. It can be positioned in the centre of a stand, along a wide aisle or between different display zones.

With graphics visible from both directions, the system makes effective use of the available advertising space regardless of visitor flow.

Two graphic surfaces in one exhibition system

The double-sided configuration provides two surfaces for visual communication. Both sides can support one consistent brand message or present different elements of your offer depending on the placement of the display.

The textile material fits closely around the frame, creating a smooth surface suitable for large-format promotional graphics.

Reusable fabric with sublimation printing

The graphics are produced using dye-sublimation printing, providing vivid colours on the textile material. The printed fabric is pulled over the aluminium frame and secured with a zipper.

The textile can be machine washed at 30°C, helping to keep the graphics in good condition across multiple trade shows, conferences and events.

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Lightweight Ø34 mm frame with tool-free setup

The frame consists of labelled 34 mm diameter aluminium tubes connected using snap mechanisms. No screws, spanners or other standard assembly tools are required.

Once the components are connected, the textile graphic is simply fitted over the completed frame. The structure is freestanding and designed for repeated use.

Portable exhibition wall with wheeled transport bag

This configuration comes with a wheeled transport bag, making it easier to move the system when travelling to trade shows and other events. After dismantling, the frame components and graphic can be packed together for transport.

The complete product weighs 12 kg including packaging, making this large-format display suitable for regular use at industry events.

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