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POS materials
Materials for points of sale
Modular | Customised | Mobile | Durable | Reusable
What are POS materials?
POS materials (Point of Sale), also known as POSM (Point of Sale Marketing), are promotional elements used in points of sale and their immediate surroundings, such as shops, service points, trade fairs, or reception areas.
Types of POSM materials
POS materials fall into two main groups: soft and hard. The first group mainly includes one-time solutions, such as leaflets and brochures. Solutions from the second group, designed for repeated use, are available in our offer.
Advertising stand
A stand, also known as an advertising wall, is a long-term solution rather than a one-off. It works as a base you return to at every event — modular and scalable.
Unsure?
Write to us.
We will help you select POSM materials tailored to your brand and your event.
Kamil Żóraw
Sales and Account Management Supervisor
Touchscreen info kiosk
A self-service multimedia device with a touchscreen. It allows users to browse information, use applications, and perform simple actions without staff assistance.
A-board
A simple, double-sided information display with interchangeable graphics. Most often placed along information routes or at entrances.
LED lightboxes
Even illumination, rich colours, and high contrast. LED lightboxes stand out thanks to integrated LEDs, creating a clear and professional visual presentation.
Tasting stands
A mobile tasting stand with a topper, shelves, and a stable worktop. Designed for food handling and intensive use during promotional campaigns.
Promotional island
A semi-circular structure with an expanded display area. It creates a clearly defined space for presentations and conversations in open environments.
Advertising tents
As a stable structure with printed fabric, an advertising tent protects against weather conditions while organising and strengthening visual communication.
Roll-up
A retractable system with a cassette and extendable mast, based on a lightweight and compact construction. A classic format that dominates POS environments.
Promotional counter
Essential in POS spaces — the promotional counter is the centre of customer interaction. It features a worktop, storage shelves, and customisable graphics that wrap around the entire structure.
Hanging systems
Installed above the exhibition area, they increase message visibility and act as a clear orientation point within the point of sale.
The role of POSM materials in a marketing strategy
POSM materials are the first point of contact between the customer and the offer in a sales environment. They operate where decisions are made — directly next to the product, shelf, or stand. As BTL (below-the-line) communication tools, they reach the audience at a specific moment and in a specific context, without relying on mass media.
POSM materials organise space, direct attention, and simplify communication. Instead of broad messages, they deliver clear information exactly when the customer needs it. This is why they are so effective in promotional activities focused on quick understanding of the offer and immediate purchase decisions.
Why choose customised POS materials?
Customised POS materials give full control over how an offer is presented in the sales space. The form, format, and graphics are adapted to the product, target group, and location conditions, rather than following a single universal template. As a result, the message remains consistent, clear, and easy to understand.
Tailor-made
Each POS material is designed for a specific format and space. This ensures the display fits naturally into its surroundings and never feels accidental.
Customised
Graphics, colours, and finishes are aligned with brand identity. This keeps communication consistent and makes it easy to update messaging for future campaigns.
High-quality printing
We use eco-friendly printing technologies that deliver sharp details, strong colour saturation, and durable materials — even when used across multiple seasons.
Proven solutions
Our POS materials are designed for everyday use in the field — lightweight, mobile, and tool-free. These are solutions you can quickly assemble, dismantle, and reuse.
Any questions?
Get in touch with our team — we will prepare a tailored quotation and provide full support.
Kamil Żóraw
Sales and Account Management Supervisor
