Offline branding in practice – case study of cooperation with Bułka z masłem

Do you think exhibition systems are only for trade shows? Nothing could be further from the truth. This time, we tested it ourselves. At Bułka z masłem – a charming local restaurant that happened to be hosting the Festival of French Flavors – we carried out our latest image campaign. Want to see what creative offline branding can look like? Explore our solutions.

We carried out our image campaign at Bułka z masłem, a local restaurant well known to Wrocław residents, especially for its atmospheric garden where various events are regularly held. This time, it was the Festival of French Flavors, which created a natural backdrop for our experiment.

Amid the buzz of conversations and a multitude of aromas that stimulated the senses, it was easy to get lost. Paradoxically, that was exactly why we chose this place. We wanted to see if our systems could break through the natural chaos of a restaurant garden. Spoiler – they did.

The experiment was simple – we set up two stands side by side, each offering the same tasting products. The only difference lay in the setup. And that – as it turned out – changes everything.

The first stand resembled a classic tasting: a white tablecloth, a piece of paper saying “Tasting,” and nothing to hold passersby’s attention. As expected, guests walked past with little interest.

The second stand became our playground. To stand out against the lively garden, we used the Battery illuminated lightbox and the Big Quick LED counter. Light, color, and tailored graphics created an atmosphere that perfectly matched the vibe of the French festival. The effect? People lingered, formed queues, chatted, laughed, and asked for more.

Organizing an event in a restaurant garden required practical thinking. Limited access to outlets, changing light conditions, and a tight schedule – we considered it all.

The choice was simple. We went with the Battery lightbox – mobile, battery-powered, free from sockets and cables. This way, we didn’t have to rely on the restaurant’s infrastructure. Next to it, we placed the Big Quick LED counter. That’s where we displayed all the treats. Its biggest advantage? It automatically takes shape within seconds – just a gentle press on the countertop.

Together, the two systems formed a coherent whole that worked both organizationally and visually. The lightbox acted as a magnet, while the counter served as a functional tasting hub. This setup allowed us to arrange everything quickly, without technical complications, and with an effect that immediately impressed guests.

The same product, the same tasting, yet two completely different outcomes. A simple setup using advertising systems made passersby stop, engage, and remember the encounter for longer.

The conclusion is clear – an event is not only about content but also about form. It’s worth ensuring that the stand stands out in the space and encourages interaction. Even small elements, such as a lightbox or a counter, can transform an ordinary tasting into an experience that engages and attracts people.

Well-chosen advertising systems are an investment in audience attention – and today, that’s the most valuable currency.